Europe is a perfect blend of new and old cities yet to be discovered and others which are more well-trodden.
With a relatively short flight time from the UK and reachable from most UK airports, Europe consistently remains popular for incentive trips. Regulars like France, Spain and Italy still feature at the top of the list for incentive programmes. For those looking for an incentive trip to some of the more recent incentive destinations then Croatia, Hungary, Sweden and Iceland will not disappoint.
Whatever the case, you can never go wrong with city highlights like Rome, London, Barcelona, Vienna and Paris but consider historical highlights such as Budapest, Dubrovnik, Prague, Amsterdam, Munich and Copenhagen.